What is Growth Hacking?

Growth Hacking is the development of a planned growthstrategy and planning to bring a business model to the user. Although thisconcept has a history of several years, many companies developed projects underthe name of "Growth Strategy" many years ago.

When we first look at Growth Hacking, Growth Hacking isdivided into two parts. What we need to understand with growth cannot beindependent from independent growth criteria such as internet traffic and thenumber of followers on social media. GrowthHacking, the second part of theconcept of Hacking is very different from what you think. We are not interestedin hacking free resources, but we use different methods to produce the mosteffective and innovative solutions to the identified problems.


Who is Growth Hacker?

People who deal with Growth Hackings are called "GrowthHackers." As a digital marketing expert, Growth Hackers have specialskills in SEO, the use of analytical tools and analytics, user tests and socialmedia plans, and viral content. Growth Hackers are actually interested inonline marketing, but the difference from online marketers is that theyanalyze, test and present all kinds of topics online. SEO, Google Analytics andother analytical tools, content marketing, A / B testing, viral marketing and socialmedia marketing are the most used concepts in Growth Hacking.

Growth Hacking is linked to more internet initiativescompared to online marketing because it needs lower budgets. büyümehacking;Linkendin, Twitter, Facebook are used by big companies.

Limiting the budget and capital consumption in internetdevelopment enables growth plans with lower budgets with the Growht Hackingconcept. Not only the social media and data storage sites we use today, butsmall-scale social media projects and companies actively use this strategy.


How Growth Hacking Works

1- Data Analysis

To find problems with growth, you need to fine-tune bothyour marketing efforts and the behavior of users on the app on your website.Growth hackers need to master tools such as Google Analytics, Hotjar, Mixpaneland Kissmetrics, which are popular worldwide.

In the first step, these analyzes should be done bytechnical institutions. In the second step, the data from these tools should beread and interpreted. In the interpretation of the data, both statistical datashould be examined, and non-statistical written and verbal data such as usersurvey and questionnaire should be examined.


2- Technical Information

The growth process continues by quickly testing ideas andanalyzing failed ideas, applying them in more detail than successful ones.Growth Hackers are expected to have a high level of technical knowledge aboutthe growth work to be carried out during this period.


3- Creative Thinking

Successful Growth Hackers bring different solutions toproblems other than the solutions that people bring. Achieving this is onlystrong with creative thinking. They need to know the solutions in differentsectors and think that they will adapt to the problems they address.